RESUME

Professional 

Info​
 

I'm a seasoned professional who is focused on aligning industry and customer needs with market opportunities, with a proven record for utilizing strong technical, interpersonal and communication skills to enhance organizational efficiency and profitability.  Skilled at managing multiple projects with competing deadlines.  

A strong team player with excellent leadership traits who is committed to quality performance with an ability to learn new procedures quickly.  An individual with strong attention to detail and is adept at working in fast-paced, challenging environments demanding strong organizational skills.  Dedicated to exceptional customer service and driven by challenges.

Challenge Driven.Technical.Streamlined. Creative. Strategic.

Work

Experience
 

Founder/Lead Designer

Motor City Digital + Promo

March 2013-Present

 

Motor City Digital and Promo was designed to service the marketing and design needs of the growing number of small businesses around the world.  As the founder and lead designer, I prospect new clients, determine their design and marketing needs and create unique, cutting-edge solutions that demand attention; bringing their brand to the forefront of their industry and into the hearts and minds of their target audience.  Using web marketing, print advertising and promotional products, we have helped to grow hundreds of businesses worldwide.

Director of Marketing

Softech, Inc.

2016-2017

 

As the Director of Marketing at Softech, Inc., I am responsible for establishing and implementing strategic and tactical marketing and communications plans designed to capitalize on market opportunities and generate demand. I build creative, integrated multi-channel marketing solutions that build brand awareness and reputation, provide a steady flow of sales leads, and measures the return of marketing investments. I lead the rebranding efforts for Softech, Inc's. main product, Dentech; which is inclusive of website strategy, wireframing, design and implementation.

Social Media Manager

National Cooperative Bank

2012-2016

 

As the Marketing Associate at National Cooperative Bank (NCB), it is my current responsibility to work with the Strategic Marketing team to execute NCB’s marketing and communications goals, which include: Line of business and product marketing, external and internal communication, brand implementation and management, web strategy, tradeshow and event planning and organization, and social and digital media management.

 
Operations Manager

NCB Capital Impact/The Green House Project
2011-2012


My position supports the work of the Peer Network Director, in collaboration with The Green House Project (A Non-Profit Organization) team, event planning and management, collateral planning and management, through administrative/office management support, peer network/customer management and communication, calendar management, management of Peer Network webinars and phone calls, assistance with training coordination, database management and administration, website editing, newsletter creation and editing, blog and article writing and management, mass email creation and scheduling, technology solution research, proposal and management, website CMS management and staff training, social media management, tool development and other program needs.

Promotional Marketing Tour Manager

FAGE Greek Yogurt, USA
2011 (Contract)


As the Promotional Marketing Tour Manager at FAGE USA, I managed all aspects of the “Fage Away” Tour on the West Coast. Responsibilities include: Product inventory, vehicle log, staff training, merchandising, reporting and general PR for FAGE Greek yogurt.  At the present, the tour has helped to boost sales by a staggering 25%.

Content Management System Data Manager

RCSM
2007-2009


As the Content Management System (CMS) Data Manager, it was my responsibility to edit, upload and write content for clients using in-house proprietary content management system and subsequently trained clients on how to use the system to update information; therefore keeping their media up-to-date for clients and consumers.

Market Development Manager

BDS Marketing /Philips/Magnavox
2006 (Contract)

 

General merchandising and market management in a retail environment for Philips/Magnavox HDTVs to increase sales volume in the territory.  Duties included: Scheduling, formal trainings, sales assisting, call reporting, inventory checking, and display compliance assisting.

Market Manager

Nokia USA/MarketSource, LLC
2005-2006


Co-Managed the Nokia Experience Center at Pentagon City Mall. The Centers goal was to boost sales by providing a no sales environment for consumers to come and ask questions about Nokia products through live demos and classes.  Duties include scheduling, call reports, class instruction and inventory management.  Wrote and edited the monthly Nokia Experience Center newsletter that was distributed internally to keep Experience Center staff apprised of all the latest Nokia technology, as well as sightings of Nokia phones in entertainment.  I was also a representative for the Nokia Experience Centers as a ‘Virtual Guide’ on the Nokia USA Website.


Market Manager

Fusion Marketing
2005 (Contract)


Managed all aspects (Including a 12 member, multi-site team) of a Six-month Subaru Tribeca introductory vehicle promotion at four malls throughout the D.C., Maryland, and Virginia areas.  Consumers were given the chance to sit inside of the vehicles and learn product information, as well as enter to win a Subaru Tribeca.  At the conclusion of the program, introductory sales of the Subaru Tribeca were 8% higher than the projected sales amount.

Market Manager

Universal Consulting Group
2005 (Contract)


Managed all aspects (including 34 rotating staff in several locations throughout the territory) of the Neutrogena Deep Clean Invigorating Spa and Sampling Program in five malls in the D.C., Maryland and Virginia areas.

Senior Field Coordinator

GMR Marketing
2004-2005

Tour Manager/Event Specialist

Alloy Marketing and Promotions
2003-2005
Headline Talent Coordinator
Media Star Promotions
2003-2005
Event Merchandising Sales Representative MarketSource, LLC
2004
Mobile Energy Team (MET) Manager
Redbull USA
2002-2004
Skills

Extensive customer service, management and troubleshooting/problem solving training
• Training for small to large groups
• Web Design
• Event planning, management and execution specialist
• Intermediate French speaking, reading and writing
• Proficiency In Adobe Professional Suite
• Peer group training capabilities (Small to large groups)
• Newsletter creation and editing
• Event reporting using various web and handheld systems
• Email campaign and survey creation using ConstantContact, SurveyMonkey and MailChimp and other software
• Database Management proficiency using various cloud-based systems
• Proficiency in QuickBooks
• Peer Network strategy, design and implementation
• Extensive Salesforce.com and other CRM software proficiency
• Proficiency in Microsoft Office Programs (Word, Excel, Power Point)
• Advanced knowledge of the Macintosh OS
• Intermediate Networking and Network Management skills
• Extensive creative writing skills
• Software and handheld device acuity
• Aggressive qualitative and quantitative researching prowess.
• Web content management experience in a customized Content Management System as well as Wordpress and Smarty

• SEO Optimization
• Logistical and Operations strategy and support
• Social Media marketing and management (Instagram, YouTube, Facebook, Twitter, LinkedIn, etc.)
• Cellular and gaming experience
• Audio/Visual set-up and troubleshooting capabilities.

Languages

HTML/CSS

PHP

2010 - present

2010 - present

Education
Edinburgh Business School at Heriot-Watt University
Edinburgh, Midlothian, United Kingdom (Online Cohort)
Master of Business Administration (expected graduation 2022)
Kenzie Academy/Butler University
Online
Executive Certificate, User Experience Engineering + Design
 
Georgetown University
Washington, District of Columbia
Graduate, Social + Digital Media Management
 
Samual Curtis Johnson Graduate School of Management at Cornell University

Online

Graduate, Marketing Strategy

​University of Michigan
Ann Arbor, Michigan

Bachelor of the Arts, Communication Studies

​Specs Howard School of Broadcast Arts

Southfield, Michigan
Certificate in Radio and Television Broadcasting

​Academy of the Sacred Heart

Bloomfield Hills, Michigan
Advanced College Preparatory

Call
T: 650.630.5363
 

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© 2020 by Aja Lawson

No animals were harmed in the making of this site.  Nor were any humans :)

 

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